case study

the challenge

Jen and Madonna came to us with about 3200 followers, Jen and Madonna faced a lack of strategy and limited time to manage their social media presence as managing partners of the studio. Feeling over-scheduled and overcommitted, they struggled to invest in deeper practices while seeking growth. Despite having a clear vision for their message and aesthetic, they grappled with executing it effectively amidst the ever-changing landscape of social media algorithms, trends, and tools.

the solution

Our solution for The Atrium Yoga Studio involved creating a structured posting schedule comprising four weekly posts, including reels, and four weekly stories. This allowed us to implement a content strategy that balanced valuable, educational, inspiring, and promotional content. Rather than solely promoting services, we focused on yoga-related topics like flow sequences, breathing techniques, and pose tutorials to provide value to their audience. We also ensured their feed maintained visual aesthetics in line with Jen and Madonna's vision. These changes led to a significant increase in followers, higher engagement, and more profile visits, aligning with the client's goal of boosting brand awareness. Jen and Madonna also observed a noticeable rise in class, workshop, and event attendance shortly after implementing these changes.