case study

the challenge

Studio CM approached us prior to the launch of their e-commerce venture. They aimed to establish a distinct brand aesthetic through imagery and sought assistance in devising a comprehensive content strategy for their business launch. Being a nascent Latin and sustainable home decor brand, they recognized the significance of effectively conveying the quality and value of their products to consumers through refined content. Their request included the need for high-quality photos tailored for social media and website use.

the solution

Initially, it was clear that we needed to create a variety of photo content for Studio CM as they needed content for eCommerce and social media at once. This made us decide to organize three distinct brand shoots to encapsulate the essence of their brand. The first session was dedicated to capturing the founder of Studio CM, ensuring her vision and presence were authentically portrayed. The second shoot focused solely on product photography, utilizing carefully selected backdrops and props aligned with their aesthetic. Lastly, the third session involved staged and styled product photography within a home setting, facilitating the creation of a natural User-Generated Content (UGC) style. Additionally, we collaborated with Studio CM to craft a targeted content strategy, focusing on personalized content pillars designed to resonate with their audience.