case study

the challenge

When Allied Medical Centers first engaged our services, they lacked a cohesive marketing strategy and relied solely on their internal team to manage social media, leaving little time for content creation. As a medical center, they faced the inherent challenge of promoting their services in an engaging manner on social platforms where content might not naturally resonate. Moreover, they struggled with low engagement metrics and sought to increase reach, website taps, follows, and overall brand awareness.

the solution

Our solution for Allied Medical Centers involved implementing a comprehensive posting schedule, consisting of four weekly posts, including reels, to maximize engagement. Recognizing the importance of reels as an underutilized tool, we integrated them into our content strategy to enhance visibility and appeal. Given their target audience of personal injury attorneys, we highlighted the faces of Allied's marketers, emphasizing their role as liaisons between attorneys and the clinic. Additionally, we initiated a monthly giveaway series for local events to boost brand recognition and local reach. To give their social media a more cohesive, professional feel, we organized brand shoots to create consistent and visually appealing content. By seamlessly blending reels and feed posts into a cohesive content feed, we achieved remarkable results, increasing reach by 1,300%, website taps by 224%, and nearly tripling their following within six months. Notably, the reels frequently reached ten times the number of followers, significantly contributing to heightened brand awareness and follower growth. Finally, we implemented email marketing to leverage and build on their current community, sending out a monthly newsletter to promote services and giveaways. This approach has helped Allied Medical Centers stay top of mind and increase website clicks by 15% in the last two months.